Three Essential Video Production Strategies Every Brand in Alpharetta Should Use – But Often Don't!
Three Essential Video Production Strategies Every Brand in Alpharetta Should Use – But Often Don't!
Introduction: Are you leveraging video content to its fullest potential? At Strata House Films, a leading video production company in Alpharetta, we've observed that many brands miss out on key strategies that can significantly enhance their video marketing. Here's what you need to know:
1. Optimize Video Formats for Maximum Reach
Flexibility in Posting: Request your video production agency to create videos in multiple formats: traditional 16x9, mobile-friendly 4x5, and vertical 9x16. This ensures your content is perfectly tailored for various platforms, from YouTube to Instagram.
Why It Matters: Different social media platforms favor different video ratios. By having your video in these formats, you maximize its impact and reach across all digital channels.
2. Repurpose Project Footage for Enhanced Engagement
Creating Micro-Content: Utilize all footage from your video projects to craft 15-30 second clips. These bite-sized pieces are perfect for social media and can significantly boost your brand’s engagement.
Benefits: Short, engaging clips keep your audience interested and can lead to higher interaction rates on platforms like Twitter and Facebook.
3. Extract Value from Long-Form Videos
Maximizing Content: Even a 10-minute video is a goldmine for content repurposing. Extract key moments to create additional promotional material, such as YouTube highlights, testimonials, or brand stories.
Amplifying Presence: This approach not only extends the life of your original content but also amplifies your online presence, offering fresh angles and narratives to your audience.
Conclusion: So, how many of you are already implementing these strategies? Even if it feels unconventional, like making a video for LinkedIn, the payoff can be substantial. At Strata House Films, we specialize in unlocking the full potential of video content for brands in Alpharetta and beyond. Let's enhance your video marketing strategy together!
